How Operators Price a Bonus Offer

A bonus is a marketing cost with a modelled value, and every term in it is a lever that adjusts that cost.

Wagering multiples set how much turnover is required before the bonus converts. Game weighting decides which games count and at what percentage, steering play toward higher-margin titles. Maximum bet caps prevent a player from clearing wagering in a few high-variance spins. Expiry windows limit the tail.

Understanding this makes offer comparison straightforward. Headline percentages are almost irrelevant; the combination of multiple, weighting and cap determines the real expected cost to the player.

A modest bonus with 20x wagering on the bonus only, generous weighting and a 30-day window is usually better value than a huge headline with 60x on deposit plus bonus and seven days to clear it.