Advertisement

Ruby Reels — 100% bonus up to 2,000 EUR/AUD/CAD plus 100 free spins on first deposit

Affiliate link · Ruby Reels · 18+ · T&Cs apply · Gamble responsibly

Advertisement

West Ace — 400% bonus up to 22,500 AUD plus 400 free spins on the first deposits

Affiliate link · West Ace · 18+ · T&Cs apply · Gamble responsibly

The Bet Scene
All articles

Industry20 June 2026· 2 min read

How Sportsbook Odds Are Set

Modelled probability plus a margin, then adjusted for liability and market movement.

A sportsbook price starts with a modelled probability for each outcome. Those probabilities are then converted to odds and a margin is added, so the implied probabilities across all outcomes sum to more than 100%.

That excess is the overround, and it is the bookmaker's built-in margin. A two-way market priced at 1.91 each side implies about 104.7% total, meaning a 4.7% overround.

After opening, prices move for two reasons: new information such as team news or conditions, and liability management as money arrives on one side.

Comparing the overround across books on the same market is the clearest way to see which is pricing tightly. Lower overround means better value on average, independent of any view on the event itself.

Affiliate disclosure: The Bet Scene may earn a commission from operators listed here. This never affects our editorial ratings.

Gambling involves risk and there is no strategy that guarantees a win. Only stake what you can afford to lose. Support is available at BeGambleAware.org and GamCare.

More in Industry

Are you 18 or over?

The Bet Scene publishes betting news, guides and operator reviews. We do not offer gambling services. You must be of legal gambling age in your country to continue.

No, take me away

Gambling involves risk. Never bet more than you can afford to lose.